Healthpath Patient App
Redesigned the patient onboarding and appointment scheduling flows for a digital health platform, reducing drop-off by 41%.
Context
Healthpath connects patients with specialists for remote consultations. The onboarding flow was losing 60% of users before they booked their first appointment. The hypothesis: the form was asking for too much information too early, and patients didn't understand what they were signing up for.
I just wanted to book an appointment. I didn't know why they needed my insurance information before I'd even seen what the service was.
— Research participant, 44 years old
Solution
We restructured the flow around a progressive disclosure model: show the service value first, collect only what's needed for each step, defer insurance and payment details until after the first appointment is confirmed. We also introduced a plain-language 'what to expect' screen before the intake form.
Results
Drop-off reduced by 41% in the first month post-launch. First-appointment completion up 28%. Patient satisfaction score for the onboarding experience rose from 3.1 to 4.4 out of 5.
Let's work together
Available for freelance projects and full-time senior design roles.
Say hello →